About

Momentum Health is a weight loss assistance company that takes a personalized approach to weight management. Clients work closely with a provider to create tailored plans and receive ongoing support. The app is key to helping clients stay on track between visits—but it struggled with usability and engagement. My role was to redesign the app to improve the user experience, drive adoption of their AI assistant Nova, and elevate the design to reflect the company’s premium service.

The Challenge: Improving Tracking, Engagement, and Aesthetics

Momentum Health’s app faced 3 key issues that were limiting its effectiveness, with only 20% of clients using the app regularly:

• Unintuitive Tracking Controls Users struggled with logging food and exercise due to a complex and unintuitive interface, making it difficult to build consistent tracking habits.
• ‍Low Engagement with Nova, the AI Assistant: Despite its potential to support users, Nova’s usage was low, mainly because of poor visibility and an outdated interface.
• Lackluster UI & aesthetics: The app’s design did not reflect the premium, modern experience that Momentum Health wanted to deliver to its clients.

The goal of the redesign was to address these pain points by creating a more intuitive macronutrient tracking system, increasing visibility and adoption of Nova, and refreshing the UI and visuals to provide a modern and premium aesthetic that aligned with the company’s brand.

Version 1 (pre-redesign)

The Solution: A More Intuitive, Engaging, and Beautiful App

To address the pain points and goals, I focused on improving usability, engagement, and aesthetics. The redesign simplified tracking, boosted Nova’s visibility, and modernized the interface to reflect Momentum Health’s premium brand. Here’s how I tackled each challenge:

1. Boosting Nova’s Visibility & Engagement

I increased Nova’s adoption by adding inviting banners on the home page, making the Nova button more prominent in the navigation bar, and redesigning the interface to allow users to easily revisit previous conversations.

2. Intuitive Macronutrient and Exercise Tracking

I simplified the tracking process by creating an intuitive input system, adding visual progress indicators, and introducing a clear range system for users to easily track their daily macros. Additionally, we implemented a feature that allows users to take photos of their food, with AI automatically calculating the macronutrients for a faster, more seamless tracking experience.

3. Elevating the UI & Visuals

I modernized the app’s interface with a cohesive design system, updated typography, high-quality visuals, and icons, ensuring the app reflected a premium, aesthetic experience while enhancing usability.