City Builder

Web app design for a new Citi Ventures product that turned a broken MVP into a robust global search experience, powering investment research across emerging markets and enabling international expansion.

About

City Builder is a web platform developed by Citi Ventures to connect private capital with community-focused infrastructure projects. As the lead product designer, I helped shape the experience from early MVP to an international investment research tool used across multiple global markets.

The Challenge: A Confusing MVP That Limited Usability and Growth

The original version of City Builder lacked structure, clarity, and intuitive navigation. Investors couldn’t find relevant projects, and the platform fell short as a serious research tool. The design didn’t scale for future features or international expansion.

The Solution: A Scalable, Research-Driven UX Foundation

I led a full redesign of the platform—from information architecture and search to a design system and global navigation. The result was a flexible, user-friendly experience that supported detailed research, surfaced high-impact opportunities, and laid the groundwork for expansion into markets like Ukraine, Italy, Togo, and Jordan.

Ready to Build something great?

Let's make it happen!

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